About us

Every creation starts with time spent deeply understanding a product — it's requirements, and what is most essential for everyday usability. The next step is sampling fabrics and high-tech materials at our London design headquarters, a process that will often take many weeks. Ensuring each product meets strict quality standards builds a reliable foundation for the rest of the development process.

Once materials are set, a handful of colour palettes are selected. We lean into colours that are complementary to classic palettes — as well as sometimes opting for eye-catching limited editions, too.

The outline of a Ginkgo leaf led to the inspiration for the Atara logo. The Ginkgo is a sacred tree of the East, with profound endurance — some have been documented to have lived for a thousand years. They are believed to symbolise the unity of opposites.

Our goal is to create considered, functional products with clean and minimal design. We then strive to make them accessible for as many people as possible. Whichever design you decide is right for you, we hope you will love it.